Our methodology is rooted in the belief that our clients' success is paramount. Where our work ends, your success begins.

Coaching Call

One of our favorite services are consulting calls. These calls can be anywhere from 30 minutes to 1 hour and beyond. The purpose is to help get businesses on the right track. We have found that many people have the will to do something, but lack the wisdom. With our coaching calls, we provide the wisdom needed to move forward in the right direction and see growth and impact in our clients’ businesses and personal lives.

  • public relations

  • marketing

  • influencer relations

your success is our business

how we measure success

Key Performance Indicators (KPIs)

Brand Awareness: Track increases in brand recognition, social media reach, and media mentions.

Audience Engagement: Measure growth in social media followers, likes, shares, comments, and website traffic.

Conversion Rates: Monitor the percentage of leads that convert into customers or clients through targeted campaigns.

Return on Investment (ROI): Evaluate the financial return from marketing efforts compared to the investment made.

Media Coverage: Quantify the volume and quality of press coverage, including placements in high-profile publications and media outlets.

Client Satisfaction

Client Feedback: Regularly assess client satisfaction through surveys, meetings, and feedback loops to ensure we’re meeting and exceeding expectations.

Retention Rates: Track client retention and repeat business as an indicator of long-term success and trust.

Brand Perception and Reputation

Sentiment Analysis: Use tools to analyze the sentiment of mentions and conversations surrounding the brand online and in media.

Industry Recognition: Measure success through industry awards, accolades, and positive reviews from industry peers.

Strategic Milestones

Project Completion: Evaluate success by meeting or exceeding project deadlines and delivering results as outlined in strategic plans.

Growth Metrics: Assess progress by tracking the expansion of market share, entering new markets, or launching new products/services.

Influencer and Partnership Impact

Influencer Engagement: Measure the effectiveness of influencer partnerships by tracking engagement, reach, and impact on brand awareness.

Partnership Success: Evaluate the success of brand partnerships based on collaborative campaigns, joint ventures, and cross-promotional activities.

Adaptability and Innovation

Response to Trends: Track how effectively we adapt to industry changes, emerging trends, and new technologies.

Innovation in Strategy: Measure the impact of innovative approaches and unique strategies on overall campaign success.

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