Our methodology is rooted in the belief that our clients' success is paramount. Where our work ends, your success begins.

About The CEO

Farrah LaRaé, is the President and CEO of Elite Performance. She is passionate about helping others succeed in all areas of their life. She is a publicist, business coach, podcaster, blogger, boutique owner, and the creator of The Elite Society. As a publicist, Farrah helps her clients get the exposure they deserve through interviews, appearances, brand partnerships, and more. As a business coach, she specializes in teaching students how to refine their image, use social media to secure new clients, expand their reach, and fine-tune their message to appeal to their desired audience.

Farrah LaRaé Founder of Elite Performance

services

  • public relations

  • marketing

  • influencer relations

your success is our business

how we measure success

Key Performance Indicators (KPIs)

Brand Awareness: Track increases in brand recognition, social media reach, and media mentions.

Audience Engagement: Measure growth in social media followers, likes, shares, comments, and website traffic.

Conversion Rates: Monitor the percentage of leads that convert into customers or clients through targeted campaigns.

Return on Investment (ROI): Evaluate the financial return from marketing efforts compared to the investment made.

Media Coverage: Quantify the volume and quality of press coverage, including placements in high-profile publications and media outlets.

Client Satisfaction

Client Feedback: Regularly assess client satisfaction through surveys, meetings, and feedback loops to ensure we’re meeting and exceeding expectations.

Retention Rates: Track client retention and repeat business as an indicator of long-term success and trust.

Brand Perception and Reputation

Sentiment Analysis: Use tools to analyze the sentiment of mentions and conversations surrounding the brand online and in media.

Industry Recognition: Measure success through industry awards, accolades, and positive reviews from industry peers.

Strategic Milestones

Project Completion: Evaluate success by meeting or exceeding project deadlines and delivering results as outlined in strategic plans.

Growth Metrics: Assess progress by tracking the expansion of market share, entering new markets, or launching new products/services.

Influencer and Partnership Impact

Influencer Engagement: Measure the effectiveness of influencer partnerships by tracking engagement, reach, and impact on brand awareness.

Partnership Success: Evaluate the success of brand partnerships based on collaborative campaigns, joint ventures, and cross-promotional activities.

Adaptability and Innovation

Response to Trends: Track how effectively we adapt to industry changes, emerging trends, and new technologies.

Innovation in Strategy: Measure the impact of innovative approaches and unique strategies on overall campaign success.

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